Emerging Trends in Bottled Water: What’s New in the World of Hydration

The bottled water market has evolved rapidly in recent years, with innovations and shifting consumer preferences driving exciting new trends. No longer limited to “still” or “sparkling,” bottled water today encompasses a range of choices that reflect changing priorities around health, sustainability, and premium quality. 

From functional waters that offer added health benefits to eco-friendly packaging solutions, bottled water is now as much about lifestyle as it is about hydration. As consumers become more health-conscious and eco-aware, the demand for diverse, high-quality bottled water products continues to grow.

Market Trends in Bottled Water

The global bottled water market has been expanding significantly, with a valuation of USD 348.64 billion in 2024. This growth is fuelled by several key trends, including rising health awareness, demand for convenient hydration options, and innovation in bottled water production. A growing consumer focus on health and wellness has led to a notable shift from sugary beverages like sodas and juices towards bottled water. As individuals become more aware of the adverse effects of sugar-laden drinks, they increasingly opt for healthier alternatives.

In addition to health factors, modern lifestyles have played a significant role in bottled water’s rising popularity. With busier schedules, many consumers seek convenient, portable hydration solutions that can easily fit into their daily routines. Bottled water, available in various packaging sizes from single-serve bottles to family packs, provides practical hydration options that can be consumed on the go – whether during commutes, workouts, or outdoor activities.

The Rise of Enhanced Water

In recent years, enhanced waters have gained significant traction, driven by a growing consumer interest in health and wellness beyond basic hydration. Unlike traditional bottled water, enhanced waters contain added ingredients designed to support specific health benefits, appealing to individuals who view hydration as an opportunity to improve their overall wellness.

These enhanced waters come in a variety of formulations to meet different health goals. Electrolyte-enhanced waters, for instance, are popular among those with active lifestyles, as they help replace essential minerals lost through sweat, supporting hydration during and after exercise. Vitamin-infused waters, often enriched with B vitamins or vitamin C, cater to individuals seeking an easy way to supplement their diets, especially when on the go.

Sustainability’s Role

Sustainability has become a central focus in the bottled water industry among brands and consumers alike. Bottled water companies are increasingly adopting sustainable practices to meet this demand, addressing concerns about packaging waste, carbon emissions, and ocean pollution.

One of the most significant changes has been the shift toward recyclable and eco-friendly packaging. Many brands now offer bottled water in materials like glass, cans and even cartons, which are more easily recycled than plastic. 

Flavoured and Infused Waters

The trend towards naturally flavoured and infused waters is gaining momentum, as consumers increasingly seek hydration options that are both refreshing and free from artificial ingredients. Flavoured waters offer a subtle hint of taste, infused with natural ingredients like citrus, berries, or herbs without the added sugar or artificial flavours.

This shift is appealing to those looking to cut down on sugary drinks while still enjoying a touch of flavour in their drinks. Herb-infused options like mint or basil are popular for their fresh, clean taste, while fruit-based flavours like lemon, lime, and raspberry bring a hint of natural sweetness that makes drinking water a bit more fun.

What’s Next for Bottled Water?

The bottled water industry is set to continue evolving, driven by a blend of health-conscious choices, environmental awareness, and the demand for premium, functional products. As consumers become more selective, the market is expected to see growth in eco-friendly packaging innovations, expanded functional water options, and an increasing focus on unique, natural sources that provide distinctive mineral profiles and flavour.

Sustainability will likely remain at the forefront, with brands investing further in recyclable and refillable packaging and supporting environmental initiatives, such as ocean-bound plastic collection and carbon-neutral production.

Health trends are also shaping the future of bottled water, with functional ingredients like vitamins, minerals, electrolytes, and adaptogens likely to become standard options for consumers seeking health benefits beyond hydration. Premiumisation within the industry will also likely continue, with more brands offering naturally sourced, high-quality waters from unique locations, catering to those looking for luxury and taste in their hydration choices.

As these trends converge, bottled water is becoming more than just a source of hydration – it’s evolving into a product that offers wellness, environmental responsibility, and in some settings, elevated dining experiences.

Shop Our Premium Selection of Bottled Water

With the latest trends in bottled water bringing an exciting array of options, we offer a carefully curated selection to meet every preference and lifestyle. From Spring Water and Natural Mineral Waters to sparkling and flavoured options, our range highlights quality and variety for those who value exceptional hydration.

With a passion for meeting the growing need for mineral waters, healthy drinks and non-alcoholic beverages, we cater to those who want more than just basic hydration.